Blar i forfatter "Sigurdardottir, Freyja Thoroddsen"

Viser treff 1-2 av 2

    • The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags 

      Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Fagerstrøm, Asle; Menon, R.G. Vishnu; Sigurdardottir, Freyja Thoroddsen (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-09-29)
      As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ choice and willingness to pay (WTP). We identify and ...

    • Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals 

      Sigurdsson, Valdimar; Folwarczny, Michał; Larsen, Nils Magne; Menon, Vishnu R.G.; Sigurdardottir, Freyja Thoroddsen; Perkovic, Sonja (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-26)
      Endocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performance (willingness to buy, pay in a local currency, pay ...